• Laura Landmark

How Business Intelligence Helps You to Decode Your Business

Business intelligence tools subdivide your business operations and functions into distinct segments to facilitate analysis through clarity. While the top-level report helps to give you the overall idea of the business, it should be merely seen as the average. The constituent segments may vary widely in performance and deviate considerably from the overall average. That’s why business intelligence tools come with filters to help you drill down and analyze exactly which segment is doing what.

This way you can zero in on the low performing segments and employ root cause analysis to identify the crux of the matter. The high performing segments are also highlighted and in-depth analysis can be done to determine exactly how they manage to perform so well. The difference in approach that allows these segments to thrive can then be applied to other low performing segments to improve their performance.

High-level executives have suffered visibility problems since they are positioned at the very top and don’t have direct access to low level data that could help them to understand the entire scenario. Business Intelligence tools now provide data analytics features that can help business leaders and executives to understand low level details with much greater clarity.

On the other hand, low-level managers face the opposite problem: they are inundated by a deluge of information, ‘drowning’ in reports so as to speak quite often with a lack of filtering capabilities. One ad-hoc solution is to generate one report for the filter under consideration. Such actions can cause reports to rapidly proliferate, make the reporting system cumbersome and render it ineffective. The problem is compounded by the fact that several disparate systems may have relevant data in the same area which also needs to be dragged in and filtered, so the number of reports, and worksheets within the reports increases almost exponentially.

The plethora of reports is the leading cause of the ‘paralysis by analysis’ syndrome that troubles so many low-level managers. This happens because human minds are not good at aggregating data from disparate sources to spot underlying trends.​

The plethora of reports is the leading cause of the ‘paralysis by analysis’ syndrome that troubles so many low-level managers. This happens because human minds are not good at aggregating data from disparate sources to spot underlying trends.

Computers, however, have excellent capabilities in this regard. Data analytics and business intelligence tools harness the processing powers of computers to aggregate and analyze data. Data from disparate data silos can be automatically aggregated into a single scorecard that efficiently describes the big picture and offers incisive views and insights into the hidden trends. Understandably, human minds are more adept at analyzing data in this format. Business intelligence tools can refine vague, equivocal, out of date, obscure and murky scenarios (where no one knows how they are performing overall) into lucid scorecards frequently refreshed and replete with clarity.

Scorecards are particularly important when it comes to influencing low-level actions. The problem is that business leaders and executives cannot micromanage the enormous number of low-level decisions that are made in the ‘trenches’. This may arise not just from multi-level hierarchies but also due to other considerations, for instance, geographic location. How will the remotely based chief executive influence the myriad decisions made by his IT field technicians to improve service quality for example? Management consultancies have traditionally earned lucrative seven figure fees as intermediaries due to the immense value offered by compiling this information. A more cost effective and modern-day approach is to generate meaningful and insightful digital scorecards with the help of business intelligence software eliminating the need for the middle man. These have the duel benefit of a positive impact on the bottom line and ultimately, help ensure longevity of the business operations.

We at Mantle work exclusively with maximizing the use of company data using cutting edge technology to make sure our customers get useful information in the best possible format and in the fastest possible time. Please get in touch if you would like to know more.

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