• Laura Landmark

[SSB#18] Where we focus is where we get results!

A newsletter from

Laura Landmark

Welcome to the 18th edition of my newsletter "Supersonic Business", a fortnightly publication by me, Laura Landmark, with a focus on business growth, value and performance management, in other words, all things that make a business better.

Thanks for being here! P.S. Was this email forwarded to you? Get your own!

Sandnes, Norway, Saturday morning, 16th May 2020


"Supersonic Business" is sent from me, a Management Accountant, to those that have a leading position in SME's (small/medium businesses), and their accountants. The vision for the newsletter is to share information, tips and tricks to build healthy, thriving businesses from the 'inside out', it is written from the finance and administration perspective.

I hope you enjoy [SSB#18], write to me on if you have any feedback or questions.

Image by Daniel Hannah from Pixabay

Tomorrow is 17th May in Norway. This is the Norwegian national day, and the preceding weeks are a time when everyone gets busy fixing up their outside areas.

There is a concept called "dugnad" in Norway, which is where people get together for a voluntary cause to make something happen. It is very normal for all neighbours to join together in a dugnad in the street before the 17th May to plant, sweep, paint, repair and polish the neighbourhood to perfection before the big day.

On the morning of the 17th, you hear commemorative cannons being fired at dawn, then everyone wakes up and flags go out, BBQ's are lit, and the kids eat as much ice cream as they can manage.

All of this is happening in 2020 at a respectable social distance, and all the community celebrations are of course canceled.

Anyway, we in the Landmark household are no exception, my husband is currently busy laying a new terrace in our garden since our old one was badly in need of attention. My mission has been to try and furnish our new outdoor area for free (or almost free!). So I decided to log on to which is the website in Norway where everything happens, you can "find" (finn) pretty much anything.

I saved a few relevant searches in the app for outdoor furniture and plants etc, and thought I would sit back and wait a week or so till something popped up in my area. Man was I wrong, my phone started pinging every couple of minutes with stuff that people were giving away, for free.

So far I have picked up the most amazing table with sturdy wooden legs, and a textured metal top, a full set of wooden garden furniture, a full set of bamboo balcony furniture, a day bed, a bench and a really cool egg-shaped garden chair. Some of them need cleaning, painting, and a bit of TLC, but that's just the fun of it. So far I have spent around £100 for the lot, to say I am chuffed is an understatement!

So how is this relevant to business? Well as I am going about my day, I am constantly alerted by my plinging phone that there is something that needs my attention, something is happening... SOMEONE IS GIVING SOMETHING AWAY FOR FREEEE.... LOOK!!!

The thing that intrigues me about this, is that this undercurrent of activity is happening whether I pay attention to it or not. It is happening all the time, every day, every minute. If I turned off my alerts, it would all still be going on, but I just wouldn't know about it.

What we "tune into" we see, pay attention to, and act on. What we are not tuned into we don't see. But it doesn't mean it is not there. This is as true in business as it is at home.

At Mantle, we are helping business owners and accountants effortlessly tune into the undercurrent in their business so that they don't miss any opportunities or threats.

Going back to my free furniture analogy. When something you want becomes available, you need to act quickly. The good stuff literally goes within seconds. You almost have to be sitting in the car with your fingers poised over the phone ready to stake your claim in a heartbeat.

I have missed at least three tables and chairs that I would have really liked to have for my balcony because I was 1 minute too late. Maybe things don't happen so quickly in our businesses, or maybe they do? But we don't want to leave things to chance, we need to be on the pulse, and for that, we need good visibility tools, namely dashboards highlighting key performance indicators, trends, and significant movers.

We are here to make this happen, so send me a message if you would like to hear more about how this can become a reality.

"We dont see things as they are, we see things as we are" - Anaïs Nin

Contact me on or on LinkedIn if you would like to know more about how we use technology to make life in business easier and the way forward clearer.

* * *


What KPIs You Should Pay Attention to When it Comes to Customer Satisfaction

If we are going to pay attention, we should certainly pay attention to one of the most important elements of our business, our customers.

“If I had to run a company on three measures, those measures would be customer satisfaction, employee satisfaction, and cash flow.” —Jack Welch, Former General Electric CEO, author and chemical engineer

This article gives some great tips on how to do this, and what KPI's (key performance indicators) we should look at.

His insightful finishing statement is "All of this information should help improve your company’s relationship with your customers; just be patient and value the data". In other words, this doesn't happen overnight, and it doesn't happen by itself, but the data holds the key to making positive improvements over time.

This is possible only if we are aware of it, even though the picture might not be rosy, we can take positive steps in the right direction.

Read the full article here


Lessons from Golf That You Can Apply to Your Business

The lessons learned on the golf course teach you that the only shot that matters is the next one. Golfers (of which I am not one!) realize that you can never go back and play the last shot again, it is history, over, the only thing that matters is what they do next.

The point is not to forget what happened in the past, but to learn from it while you are focusing on the future.

So lets put our focus where it has a chance of making a positive difference.

"Even while in the midst of failures, focus on your future victories" Edmond Mbiaka

Read the full article here


Business Development Academy

If you are an accountant and looking for business development and training opportunities, I suggest you check out BD Academy. Rob Brown creates a tonne of valuable content to help inspire and guide accountants in these extraordinary times.

check out the link here


Leading through a pandemic: Marketing leadership in a time of crisis | London Business School

A great you-tube series of videos from London Business School hosting various experts, they make compelling viewing, it is focused on UK Businesses, but relevant anywhere.

Vinod Khosla talks about looking beyond our narrow context. He says big problems hide big opportunities. How well you can see those opportunities is a measure of how equipped your business is to emerge from lockdown.

"The greatest shortfall of the human race is our inablity to understand the exponential function" Albert Bartlett (mathmaticion)

Books on the bedside table this week.

Anyone wanting to gain a better understanding of how to create win-win scenarios, strengthen relationships and create better outcomes in a structured and replicable way, Dr. Nashater Deu Solheim's book is right for you.

It is packed with practical models, steps and concrete examples that are easy to follow and relate to.

The backbone of the book is about how we function as leaders, and how we can meet the needs of others without compromising our own needs. This is just as relevant for leaders in business, as it is for leaders in families, communities, clubs, churches, or anywhere else. I will return to this book many times for inspiration.

Nashater writes from the experienced she has gained in psychology, working with maximum security dangerous prisoners all the way to C-suite executives in the board room. You cannot help but latch onto her simple ABC method of operating. Read it and see.

Always end with a thanks!

🙏Thanks to Asgeir Løland of Teknisk Multimedia who had so many insightful comments on how to approach business today when we had a 1:2:1 chat, that I literally had to write them all down.

Thanks also to Norway for becoming a wonderful home... "gratulerer med dagen alle sammen"!

Image by Gordon Johnson from Pixabay

Something to watch

Here is my recent webinar on simulating the future with rolling forecasts, which are about the best management tool that I think exists (rolling forecasts, in general, that is... although mine is also pretty good!) 😁

Thanks for reading & see you next time

Laura x0x0

PS.. if you would like to support this newsletter sign up here

#Supersonic #Data #Analytics #DecisionMaking #Dashboards #Simple #Future #Focus

  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon
  • White LinkedIn Icon

Grenseveien 21, 4313 Sandnes, Norway

Our Partners

Mantle Analytics ® is a registered Trademark of Mantle Analytics AS (Foretaksnummer: 919391081 MVA)

Copyright © 2018 by Mantle Analytics (Foretaksnummer: 919391081 MVA)